Change Logic aligned the senior team around a bold growth ambition and confirmed their commitment to invest in innovation. We worked side-by-side with the IMCA team, using We worked side-by-side with the IMCA team, using our Ideate-Incubate-Scale methodology to identify valuable customer pain points, design, test, and validate 4 emerging business opportunities, and develop go-to-market strategies for each opportunity.
We assisted IMCA in establishing a sustainable approach to building new businesses and ensured the transfer of innovation capabilities and mindsets to the IMCA team. IMCA applied Change Logic’s methodology for new business creation to develop a new Machine-as-a-Service (MaaS) offering. The service offers customers the flexibility to rent machines on a medium- or long-term basis, with maintenance included.
Having worked with Change Logic to develop the idea for MaaS, IMCA applied our method to test the offering in a series of customer pilots. This helped them to add data-driven services using telemetry to make predictive and corrective maintenance decisions. IMCA’s test-and-learn approach enabled it to win customer adoption, even from laggard market segments.