Strategic Ambition

Innovation without an ambition leads to incremental, short-term outcomes that may contribute to quarterly earnings but do nothing to enhance long-term, sustainable growth prospects.

Successful growth projects need a bold, audacious statement of ambition to guide them. This energizes employees, sets expectations for what the firm wants to achieve, and provides the strategic logic for exploration beyond a core market.

Change Logic works with CEOs and senior teams to establish, articulate, and align around a growth ambition. Our six-part methodology enables us to do this successfully.

• Discover and articulate the aspirations and concerns of the team by challenging them to have difficult and provocative conversations.
• Identify and define a compelling reason to act based on facts about the market opportunity or challenge ahead of the firm.
• Facilitate dialogue with the executive team that channels their concerns and emotions into a productive outcome.
• Create a Manifesto that articulates the firm’s ambition and outlines a clear path to execution
• Structure strategic decision-making to ensure that resources follow priorities with a rigorous portfolio management approach.
• Define the capabilities, capacity, customers, and capital needed to convert the strategy into growth.