Technology companies face a furious pace of change. New business models and capabilities emerge daily—from startups, accelerators, and innovation labs. Many incumbent firms see these disruptors coming, and invest in or even acquire them. What remains is converting these assets into new revenue to lead disruption.
What makes this especially challenging for tech firms is the shift in business models that usually accompanies disruption. Hardware firms find that software is capturing more of the value. Software businesses are challenged to adapt to new platform models. These opportunities may require deeper business insight, as the importance of data and predictive analytics increases. All these trends involve embracing new capabilities, sometimes ones far from the firm’s historic comfort zone.