Strategic Ambition.
Answering the big “Why”.

Align leaders around a compelling emotional purpose, and strategic rationale to inspire and empower the whole business.

We’ve done this for…

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Strategic foresight

Enable leaders to understand and navigate optimistic, pessimistic, and most likely scenarios, and formulate strategies to navigate change.

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“I partnered with Change Logic to accelerate our progress…We had to make organizationally complex decisions at speed. Change Logic helped us do what we needed to do, but do it faster and with more clarity and purpose. They give you their methods, they listen, and then that helps you build your own capability for the team, and it’s sustainable”

Aicha Evans
Former SVP and Chief Strategy Officer at Intel Corporation, now CEO Zoox

Purpose & Ambition

Unite leaders with a compelling purpose and strategic rationale for growth. Define the organization’s desired impact on the world and inspire employees to take action.

Purpose and ambition

Strategy Manifesto

Define and explain the organization’s “North Star” so that every senior team member can fully support it and understand what needs to be done.

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“The Manifesto communicated our vision of shifting from the insurance industry to the caring industry, effectively engaging leaders and employees on the journey.”

Erich Kruschitz,
CEO Mavie Next
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We are growth builders

We partner with visionary leaders to realize their businesses’ full potential.