Change Logic Awarded Honorable Mention in Fast Company’s 2021 Innovation by Design Awards

change logic wins fast company innovation award

Celebrating 10 years of Innovation by Design, the 2021 honorees include nearly 600 projects, products, and services from Nike, Verizon, Microsoft, and others.


BOSTON, MASSACHUSETTS, September 21, 2021 — Change Logic was honored in Fast Company’s Innovation by Design Awards for 2021 in two categories for their innovative work with The Atlanta Opera in response to the pandemic.

The 10th anniversary of the awards, which can be found in the October 2021 issue of Fast Company, recognize people, teams, and companies that transform businesses, organizations, and society through design. One of the most sought-after design awards in the industry, Innovation by Design is the only competition to honor creative work at the intersection of design, business, and innovation, recognizing the people, companies, and trends that have steadily advanced design to the forefront of the business conversation.

Fast Company recognized Change Logic for their work in 2020 to keep the arts alive during the pandemic, which included helping The Atlanta Opera re-imagine live performances in both safe, in-person spaces and through immersive digital content.

Change Logic brought its Ideate, Incubate, Scale methodology for innovation to enable the opera company to reimagine their season. The ‘Sprint Teams’ developed and incubated a ‘Big Tent’ opera concept. That resulted in 18 outdoor opera performances for the Atlanta arts community and a digital series titled ‘Love Letters to Atlanta’. The sprint work also resulted in The Atlanta Opera receiving grant funding to convert two operas into 360 degree movie experiences that incorporated the live performances from the Big Tent series with backstage footage.

“We are honored to be acknowledged by Fast Company with this award,” said Andrew Binns, Managing Director and Co-Founder of Change Logic. “Performing arts have been hard hit by the pandemic, so we were thrilled to play a role in bringing the Atlanta Opera’s vision for COVID safe opera to life.”

“Design is not just a beauty contest,” said Stephanie Mehta, editor-in-chief of Fast Company. “It’s something that can change the world and create solutions in a time when we face pressing global issues such as systemic racism, climate change, and a global pandemic. Many of these entries showcase these challenges while providing hope for the future through their steadfast commitment to elevate design.”

“Change Logic has been a true partner for us, providing us with much needed strategic guidance during the darkest times of the pandemic” said General and Artistic Director of Atlanta Opera, Tomer Zvulun. “We had to move fast to change our business structure and think outside the box. Andy Binns and his team at Change Logic gave us their undivided attention so that we can pivot successfully and become the only opera company in the world, to perform more than 40 performances during the pandemic. Their passion, focus and expertise are unparalleled and we found them to be an invaluable partner”

Change Logic was founded in 2007 by Harvard Business School Professor Michael Tushman and Stanford Graduate School of Business Charles O’Reilly,  Andrew Binns, and Peter Finkelstein, M.D. with the goal of helping leaders and organizations adapt to a changing world. The firm’s growth consulting practice combines the best in strategic and organizational thinking with an ability to apply it with real people working in businesses around the globe.

Fast Company recognized Change Logic’s work in both the Pandemic Response and Established Excellence: 5-14 Years in Business categories.

The judges include renowned designers from a variety of disciplines, business leaders from some of the most innovative companies in the world, and Fast Company’s own writers and editors. Entries are judged on the key ingredients of innovation: functionality, originality, beauty, sustainability, user insight, cultural impact, and business impact.

Winners are featured online and in the October issue of Fast Company magazine, on newsstands September 28, 2021. To see the complete list, go to:

Click here to learn more about Change Logic’s work with The Atlanta Opera.