Is it inevitable for established firms to fail when disruption strikes? The simple answer is: no, not if you adopt an ambidextrous solution. The innovator’s dilemma is that firms that lead in a market cannot afford to disrupt themselves. This pessimistic diagnosis claims established companies cannot prevail in the face of disruption. Change Logic co-founders, Charles A. O’Reilly III and Michael L. Tushman take an alternate view. They explain how ‘ambidexterity’ can solve the innovator’s dilemma.
Second edition available September 7, 2021.