About Us

Meet the team.

Meet the team.

Change Logic was founded in 2007 by Andy Binns with Professors Michael Tushman of Harvard Business School and Charles O’Reilly of Stanford Graduate School of Business. The firm combined their research with Andy’s experience at McKinsey and IBM, creating a distinctive model for turning academic ideas into practical action.

Today, our ambition is to be the firm CEOs and leadership teams turn to when they want to apply the best academic research to consequential business problems. We are expanding our community of partner professors, including Brian Hall, Ryan Raffaelli and Ivanka Visnjic, to bring new research, intellectual property and perspectives to our clients.

Our full-time team adds decades of experience as leaders, entrepreneurs and advisers, helping clients put those ideas to work.

Change Logic was founded in 2007 by Andy Binns with Professors Michael Tushman of Harvard Business School and Charles O’Reilly of Stanford Graduate School of Business. The firm combined their research with Andy’s experience at McKinsey and IBM, creating a distinctive model for turning academic ideas into practical action.

Today, our ambition is to be the firm CEOs and leadership teams turn to when they want to apply the best academic research to consequential business problems. We are expanding our community of partner professors, including Brian Hall, Ryan Raffaelli and Ivanka Visnjic, to bring new research, intellectual property and perspectives to our clients. Our full-time team adds decades of experience as leaders, entrepreneurs and advisers, helping clients put those ideas to work.

Leadership

Leadership

Balaji Bondili

Balaji Bondili

Balaji Bondili

Balaji Bondili

Managing Principal

Balaji works on strategy, market entry and new business opportunities, drawing on more than two decades of experience in life sciences. He led a digital health investment firm for a pharmaceutical company and built Deloitte Pixel, an open talent platform. His recent work includes identifying opportunities for generative AI businesses.

Balaji works on strategy, market entry and new business opportunities, drawing on more than two decades of experience in life sciences. He led a digital health investment firm for a pharmaceutical company and built Deloitte Pixel, an open talent platform. His recent work includes identifying opportunities for generative AI businesses.

balaji.bondili@changelogic.com

Vincent Ducret

Vincent Ducret

Vincent Ducret

Principal

Vincent works on corporate transformation, innovation and growth. At Philip Morris, he helped develop innovation methods and support changes in behavior across a global organization. His experience includes introducing customer-focused and lean approaches, building innovation capabilities and developing communities of practitioners. He also teaches in university and MBA settings.

Vincent works on corporate transformation, innovation and growth. At Philip Morris, he helped develop innovation methods and support changes in behavior across a global organization. His experience includes introducing customer-focused and lean approaches, building innovation capabilities and developing communities of practitioners. He also teaches in university and MBA settings.

vincent.ducret@changelogic.com

Andy Binns

Andy Binns

Andy Binns

Principal

Andy founded Change Logic. He advises CEOs, boards and senior teams on strategic choices, organizational design and the barriers to execution. Before co-founding Change Logic, he worked at McKinsey and IBM, including IBM’s Emerging Business Opportunity program. His books and research examine how managers build new ventures within corporations.

andrew.binns@changelogic.com

Senior practitioners

Senior practitioners

Elspeth Chasser

Elspeth Chasser

Elspeth Chasser

Elspeth develops leadership and selling capabilities through work on behavior change. Her experience includes consulting and sales at IBM and leading faculty for the Stephen Covey organization in Europe. Before returning to Change Logic, she designed and delivered Cisco’s sales leadership development program, helping leaders and sellers adopt a more consultative approach to customers.

Elspeth develops leadership and selling capabilities through work on behavior change. Her experience includes consulting and sales at IBM and leading faculty for the Stephen Covey organization in Europe. Before returning to Change Logic, she designed and delivered Cisco’s sales leadership development program, helping leaders and sellers adopt a more consultative approach to customers.

elspeth.chasser@changelogic.com

Emily Ewell

Emily Ewell

Emily Ewell

Emily helps organizations translate customer insight into products, business models and growth initiatives. Her work spans the United States, Europe and Latin America across private, public and nonprofit organizations. An inventor and entrepreneur, she brings experience in research and development, market launches, expansion and collaboration across sectors to client work.

Emily helps organizations translate customer insight into products, business models and growth initiatives. Her work spans the United States, Europe and Latin America across private, public and nonprofit organizations. An inventor and entrepreneur, she brings experience in research and development, market launches, expansion and collaboration across sectors to client work.

emily.ewell@changelogic.com

Kristin von Donop

Kristin von Donop

Kristin von Donop

Kristin leads Change Logic’s Leadership and Organization Renewal practice. She advises CEOs and senior teams on growth, innovation and organizational change, drawing on experience at Accenture and IBM. Her work includes developing corporate innovation units and helping teams build the capabilities to test ideas, learn from experience and scale their work.

Kristin leads Change Logic’s Leadership and Organization Renewal practice. She advises CEOs and senior teams on growth, innovation and organizational change, drawing on experience at Accenture and IBM. Her work includes developing corporate innovation units and helping teams build the capabilities to test ideas, learn from experience and scale their work.

kristin.vondonop@changelogic.com

Lorenzo Massa

Lorenzo Massa

Lorenzo Massa

Lorenzo works on strategy, innovation and growth, with particular attention to sustainable business models. He is a professor at Aalborg University Business School, where his work connects strategy, innovation and sustainability. He co-authored Sustainable Business Model Design, which examines patterns organizations can use to develop and rethink their business models.

Lorenzo works on strategy, innovation and growth, with particular attention to sustainable business models. He is a professor at Aalborg University Business School, where his work connects strategy, innovation and sustainability. He co-authored Sustainable Business Model Design, which examines patterns organizations can use to develop and rethink their business models.

lorenzo.massa@changelogic.com

Martin Jessen

Martin Jessen

Martin Jessen

Martin works with organizations and leadership teams on design, effectiveness and execution. His experience spans startups and global companies, including human resources leadership and business partner roles at IBM and Schneider Electric. He brings practical knowledge of organizational structures, people strategies and leadership coaching to questions of productivity and implementation.

Martin works with organizations and leadership teams on design, effectiveness and execution. His experience spans startups and global companies, including human resources leadership and business partner roles at IBM and Schneider Electric. He brings practical knowledge of organizational structures, people strategies and leadership coaching to questions of productivity and implementation.

martin.jessen@changelogic.com

Melanie Milovac

Melanie Milovac

Melanie Milovac

Melanie helps leaders develop new business models and commercialize ideas. Her work includes testing customer assumptions and building support within teams and among stakeholders. Drawing on research in innovation, strategy and psychology, she has taught innovation and leadership at INSEAD and innovation hubs associated with Olin and Ross business schools.

Melanie helps leaders develop new business models and commercialize ideas. Her work includes testing customer assumptions and building support within teams and among stakeholders. Drawing on research in innovation, strategy and psychology, she has taught innovation and leadership at INSEAD and innovation hubs associated with Olin and Ross business schools.

melanie.milovac@changelogic.com

Vanessa Ceia

Vanessa Ceia

Vanessa Ceia

Vanessa works on innovation strategy, venture building and transformation. She previously led Oxfam’s Global Innovation Lab for Equality, supporting a portfolio across more than ten countries. Her work uses customer discovery and stakeholder research to inform investment and new ventures. She has also held academic positions at McGill and Harvard.

Vanessa works on innovation strategy, venture building and transformation. She previously led Oxfam’s Global Innovation Lab for Equality, supporting a portfolio across more than ten countries. Her work uses customer discovery and stakeholder research to inform investment and new ventures. She has also held academic positions at McGill and Harvard.

vanessa.ceia@changelogic.com

Eugenia Erlij

Eugenia Erlij

Eugenia Erlij

Eugenia works with CEOs and senior leadership teams on strategy, innovation and growth. Her experience spans specialty chemicals, food and beverage, retail and consulting. At Innophos, she built the marketing and communications function. Her earlier career includes roles at Ashland and McKinsey & Company.

Eugenia works with CEOs and senior leadership teams on strategy, innovation and growth. Her experience spans specialty chemicals, food and beverage, retail and consulting. At Innophos, she built the marketing and communications function. Her earlier career includes roles at Ashland and McKinsey & Company.

eugenia.erlij@changelogic.com

Michelle Frye

Michelle Frye

Michelle Frye

Michelle works on strategy, execution and venture building. She brings experience as a General Manager and Director of Strategy at Trimble and from a senior role at Mach49.

Michelle works on strategy, execution and venture building. She brings experience as a General Manager and Director of Strategy at Trimble and from a senior role at Mach49.

michelle.frye@changelogic.com

Ursula Oesterle

Ursula Oesterle

Ursula is a global innovation leader with more than 20 years of experience across Silicon Valley, Europe and Asia. She has led innovation and industry engagement at NUS, EPFL and Swisscom, building partnerships among corporations, universities and startups and helping organizations balance operational excellence with long-term exploration.

ursula.oesterle@changelogic.com

Ferran Caceres

Ferran Caceres

Ferran brings experience leading innovation and transformation across corporate, university and venture settings. He has led open innovation, rapid experimentation and venture-building initiatives at Philip Morris International and EPFL, and helps teams translate emerging opportunities into practical new-business experiments.

ferran.caceres@changelogic.com

Christine Griffin

Christine Griffin

Christine Griffin

Christine leads Change Logic’s growth practice. Her experience combines strategy consulting at McKinsey with founding and leading a technology business. She helps organizations develop growth strategies and bring new businesses to market, with work spanning insurance, healthcare, autonomous vehicles and adaptive learning, including corporate incubators and business ecosystem strategies.

Christine leads Change Logic’s growth practice. Her experience combines strategy consulting at McKinsey with founding and leading a technology business. She helps organizations develop growth strategies and bring new businesses to market, with work spanning insurance, healthcare, autonomous vehicles and adaptive learning, including corporate incubators and business ecosystem strategies.

christine.griffin@changelogic.com

Firm leadership

Firm leadership

Sara Orlando

Sara Orlando

Operations Leader

Sara works on finance, operations and contracts across the firm. She brings more than 20 years of accounting and financial management experience across a range of industries, including professional services, nonprofits, the trades and property management. At Change Logic, she has improved and adapted the firm’s financial and operational systems as it has grown, from client contracting through reporting, so the team can stay focused on client work.

sara.orlando@changelogic.com

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