Change Logic advised the senior team on developing and executing the ‘up the stack’ strategy. During our engagement with Analog Devices, we have facilitated, challenged, and provoked the company’s thinking for over five years. We provided Analog’s managers with structured methodologies for leading innovation and change that helped to stretch their thinking and build capability to address new markets.
Initially, we led a forum for the top 100 leaders to develop a transformational agenda for the business. From our Strategic Leadership Forum emerged a fundamental reorganization of the business unit structure, various capability developments in support of the new strategy and, most importantly, a design for a new innovation unit: The Analog Garage. The Garage builds new value propositions and capabilities for the company, creating a bridge between the core business and new algorithms, data analytics, and artificial intelligence markets and solutions.
Analog Devices understood that their ability to deliver ‘up the stack’ value propositions required a new approach to strategy development. They had to learn how to drive innovation from customer priorities, using ‘outside-in’ insight, rather than a traditional technology push. We applied Change Logic’s Ideate-Incubate-Scale methodology to support Analog as it explored new market areas. We designed and led a series of sprints that investigated customer needs and executed experiments with different value propositions. As a result, Analog Devices incubated new business proposals for condition-based monitoring of industrial equipment, digital healthcare, and platform-based business models.
Change Logic also deployed its agile sprint approach to assist Analog Devices in transforming its positions within business new ecosystems, such as automotive, industry 4.0, and data centers. We helped Analog Devices move from engaging with engineers and component buyers to creating deeper engagement with their customers. This enabled Analog Devices to engage earlier with customers and solve more important problems, further up the technology stack.