BOSTON, MASSACHUSETTS, October 23, 2024
Change Logic, the award-winning strategic innovation company, announces Lorenzo Massa will join their team as an Associate Director, leading the firm’s efforts around business model innovation, new technologies and sustainability, and expanding their EMEA practice.
Lorenzo joins Change Logic after a 20+ year career as a strategy, innovation and sustainability advisor. He is a recognized expert on business model design and innovation and co-author of Sustainable Business Model Design: 45 Patterns.
He is Professor for Strategy, Innovation and Sustainability at the Business School Aalborg University (AAU) (on a partial leave), a member of the expert network for innovation at World Economic Forum, and adjunct faculty for executive education at several universities and business schools, including the École Polytechnique Fédérale de Lausanne (EPFL), the International Academy of Sport Science and Technology (AISTS), Frankfurt School of Finance and Management (FS) or the Bologna Business School (BBS). During his career he held different managerial positions, both in companies and in academia and across different cultures.
Change Logic’s Co-Founder and Managing Director, Andrew Binns commented, “We are delighted to welcome Lorenzo aboard. He will help our clients develop business models that leverage new technologies and sustainable innovation. Lorenzo brings with him an arsenal of highly practical methods and tools derived from rigorous academic research, along with many years of experience advising senior managers, founders, and leaders.”
“Change Logic stands out as a top innovation strategy firm in the world, renowned for its practical and proven approaches to help clients succeed. I deeply admire the firm’s commitment to excellence and its values, which fully resonate with my own. I am thrilled to be part of it and very excited about the opportunity to contribute my knowledge and experience to further our clients’ ambitions, including those around sustainability,” said Lorenzo.
ABOUT CHANGE LOGIC
Change Logic is a strategic innovation advisory firm that helps established firms build new businesses. We partner with visionary leaders to ignite innovation and growth beyond the core, empowering them to realize their businesses’ full potential- to identify growth opportunities, build new ventures and capabilities, and accelerate the success of corporate innovation. The Firm was founded in 2007 by Harvard Business School Professors Michael Tushman and Stanford Graduate School of Business Charles O’Reilly, and Andrew Binns, with the goal of helping leaders and organizations adapt to a changing world. Leveraging decades of research and client experience, Change Logic serves clients across the globe, and across multiple industries. Check out our new website at changelogic.com.