← All client work

IMCA

IMCA developed and launched a new machine-as-a-service business.

IMCA developed and launched a new machine-as-a-service business.

Hunting Zones, customer pilots and business experiments helped the team build a new offer while the core continued to perform.

Hunting Zones, customer pilots and business experiments helped the team build a new offer while the core continued to perform.

Client story

Ambidexterity

What we did together

What we did together

The leadership team committed to a growth ambition, selected Hunting Zones and tested four emerging opportunities. Customer pilots helped the team refine a machine-as-a-service offer that combined equipment access, maintenance and data-enabled services.

What the client put in place

What the client put in place

IMCA launched the new service while its core business continued to grow. The team also retained a repeatable method for testing and developing new businesses.

METHODS APPLIED

Ideate–Incubate–Scale · Execution Sprints

Ideate–Incubate–Scale · Execution Sprints

← All client work