The leadership team first expressed its long-term ambition in the UNIQA 3.0 Strategy Manifesto. Hunting Zones focused exploration, and several teams tested customer needs and business hypotheses through sprints. UNIQA then created a dedicated health innovation unit with distinct leadership, funding and ways of working.
The work produced a dedicated healthcare business and new practices for customer discovery, experimentation and venture building. It also demonstrated how a new unit can use the assets of an established insurer while operating differently from the core.
METHODS APPLIED