A hands-on, how-to manual for innovating from within a corporation
In the book, you’ll find the tools, methodologies, and techniques you need to convert a great idea into a thriving, profitable business. Explore the pain points, pitfalls, and opportunities experienced by real organizational leaders who adopted the Corporate Explorer framework and realized substantial successes. The book also offers:
- Strategies for bridging the gap between a good idea and an innovative, new business reality
- Ways to go beyond well-known methodologies, like Lean Startup and Design Thinking, and implement practical techniques
- Intuitive combinations of innovation, strategy, change, and leadership advice you can apply immediately to create exciting new business opportunities
An essential and hands-on guide for corporate innovators working within the confines of existing organizations, the Corporate Explorer Fieldbook is a must-read for managers, executives, team leaders, and corporate entrepreneurs seeking to have an outsized impact on their companies.