Innovation without an ambition leads to incremental, short-term outcomes that may contribute to quarterly earnings but do nothing to enhance long-term, sustainable growth prospects.
Successful growth projects need a bold, audacious statement of ambition to guide them. This energizes employees, sets expectations for what the firm wants to achieve, and provides the strategic logic for exploration beyond a core market.
Change Logic works with CEOs and senior teams to establish, articulate, and align around a growth ambition. Our six-part methodology enables us to do this successfully.