We co-created the UNIQA 3.0 Strategy Manifesto, a document that described the company’s long-term strategic aspirations for its transformation. It helped the management board define its goals, the organizational culture required to get there, and the strategic objectives the company had to achieve along the way.
We applied our three-discipline (Ideate, Incubate, and Scale) approach to reinventing the organization. First, we defined potential areas of opportunity, or Hunting Zones, that UNIQA could mine for disruptive product and service ideas. We investigated the size and attractiveness of the Hunting Zones and proposed a set of opportunities to explore. Then, we launched a series of agile sprints with several client teams to test their hypotheses about where UNIQA could play to win.
As the project matured, UNIQA created a new business unit, SanusX, to lead the firm’s emerging healthcare ventures. Change Logic helped to structure this ambidextrous unit, develop its budget, and onboard the new leadership team. We assisted SanusX as they grew into a market leader and adopted new practices of business experimentation, outside-in customer discovery, and agile innovation.
Change Logic continues to work with UNIQA as an advisor to the CEO and senior team, leading strategy workshops to clarify the goals and behaviors needed for success and building capability in the next level of leaders to drive change in the organization.