6 Breakdowns in the Process for Disruptive Innovation
“To succeed in the face of disruptive change requires established firms to master three distinct disciplines: ideation, to generate potential new business ideas; incubation, to validate these ideas in the market; and scaling, to reallocate the assets and capabilities needed to grow the new business”
—Charles O’Reilly and Andy Binns, Change Logic
The COVID pandemic started with a surge in business innovation. Companies adopted virtual working, accelerated product development to record levels to meet the need for healthcare equipment and vaccines. What would have been years of digital transformation were compressed into months as companies fought to respond to constantly changing conditions.
As the post-COVID era emerges, a new environment of opportunity and threat is emerging. Global growth is poised to surge, creating new possibilities. A recent McKinsey study found that 75% of executives see post-COVID as representing major opportunities for growth. However, slower, weaker companies risk becoming victims to nimble, well-funded attackers. Never has the need to learn the disciplines of disruptive innovation been more important.
That means learning how to ideate, incubate, and scale new businesses.
Based on our research and practical experience, author Andy Binn’s has isolated the six most common breakdowns in the process for disruptive innovation. These are the places where organizations struggle most, and which can be prevented to increase the odds of success.
Download the whitepaper to learn:
• the six most common breakdowns faced during the innovation process
• ways to proactively avoid common innovation pitfalls
• how leading companies overcame obstacles to innovation
• tips for beating the odds against corporate innovation