Corporate Explorer Fieldbook:
How to Build New Ventures In Established Companies
A hands-on, how-to manual for innovating from within a corporation
In the Corporate Explorer Fieldbook: How to Build New Ventures In Established Companies, Andy Binns and renowned innovation and change experts deliver an indispensable companion to the Corporate Explorer: How Corporations Beat Startups at the Innovation Game.
In the book, you’ll find the tools, methodologies, and techniques you need to convert a great idea into a thriving, profitable business. Explore the pain points, pitfalls, and opportunities experienced by real organizational leaders who adopted the Corporate Explorer framework and realized substantial successes.
The book also offers:
Strategies for bridging the gap between a good idea and an innovative, new business reality
Ways to go beyond well-known methodologies, like Lean Startup and Design Thinking, and implement practical techniques
Intuitive combinations of innovation, strategy, change, and leadership advice you can apply immediately to create exciting new business opportunities
An essential and hands-on guide for corporate innovators working within the confines of existing organizations, the Corporate Explorer Fieldbook is a must-read for managers, executives, team leaders, and corporate entrepreneurs seeking to have an outsized impact on their companies.
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