The Art of Strategic Renewal
Andy Binns, Charles O’Reilly, Bruce Harreld and Michael Tushman
The enormous literature on change management focuses almost exclusively on the problem of leading change in a crisis. What do you do if there is no ‘burning platform’, but there is a compelling opportunity to pursue? In this MIT Sloane Management Review article, Change Logic’s founders describe a series of case studies, drawing on the experience of clients as well as research, where leaders made proactive pivots, rather than waiting for a performance crisis before they act.