Innovation in Media & Entertainment
Digital transformation has been disrupting media and entertainment for almost two decades. Many industry players have adapted by creating business models based on data and analytics, developing new content and modes of delivery, and reaching new audiences to drive growth. Firms that adapt quickly are poised to thrive, but as disruption continues, the scale of change required increases.
Our Approach to Innovation in Media & Entertainment
Change Logic has worked across the industry – from B2C broadcasters adapting to digital entertainment to B2B publishers becoming information analytics providers. Our role is to help senior teams anticipate the implications of the ongoing disruption of the industry and align on strategies for capturing the opportunities it presents.
Change Logic works with leading companies to create a strategy for innovation by ideating, incubating, and scaling new business models for the era of Big Data, digital content consumption, virtual business ecosystems, and online user experience.