Change Logic works with B2C and B2B clients to translate their ambition into an executable strategy. We define the areas of greatest opportunity for innovation, what we call Hunting Zones, and apply three disciplines to build new businesses:
- Ideate to generate ideas that will solve high-value customer problems using Lean Agile methods such as design thinking, crowdsourcing, and sprints. We bring a series of ‘outside-in’ techniques to discover and validate customer needs.
- Incubate to test the business design underpinning the new idea (e.g., value proposition, value capture, and go-to-market approach). We use rapid business experiments to learn what customers want and how our clients can monetize that into a viable offering.
- Scale to assemble the capabilities, capacity, customers, and capital necessary to transform a new business into a source of revenue. We use our proprietary tools to define a ‘Scaling Path’ that enables firms to move from a validated experiment to a revenue-generating business in the shortest amount of time.
We are not dedicated to a single innovation method. Many approaches to innovation result in an abundance of ideas that do not offer long-term value. We prefer to see the ‘whole chess board’ and use the most effective tools and techniques to create viable business outcomes for our clients.
“Our clients tell us that one of their biggest challenges is capturing new growth opportunities. Too often, organizations commit resources to generating ideas, then struggle to convert these into meaningful businesses. We help firms create products that customers love and put the resources in place to deliver them at scale.”
Principal at Change Logic