Innovation in Technology
Technology companies face a furious pace of change. New business models and capabilities emerge daily—from startups, accelerators, and innovation labs. Many incumbent firms see these disruptors coming, and invest in or even acquire them. What remains is converting these assets into new revenue to lead disruption.
What makes this especially challenging for tech firms is the shift in business models that usually accompanies disruption. Hardware firms find that software is capturing more of the value. Software businesses are challenged to adapt to new platform models. These opportunities may require deeper business insight, as the importance of data and predictive analytics increases. All these trends involve embracing new capabilities, sometimes ones far from the firm’s historic comfort zone.
Our Approach to Innovation in Technology
Change Logic has a long history of working with a wide range of technology firms. We have deep expertise in converting insights into the change necessary to compete with the fast pace of disruption. We are experienced in working with highly technical leaders who must learn new approaches to customer discovery, business experimentation, and emerging business-building in order to compete in new and uncertain markets. We engage senior teams in the work of building a case for change within their organization and making decisions on how to allocate resources to fund and achieve bold new business goals.
“Change Logic has helped Analog Devices focus resources on the technologies that solve our customers, and indeed our customer’s customers, biggest challenges. With their help, we have been able to identify new emerging markets where we can capture first mover advantages and new sources of revenue.”
President and Chief Executive Officer, Analog Devices, Inc.