What is incremental innovation?

Incremental innovation is gradual improvement of an existing product or service. These improvements could be to the ease of use, effectiveness, or make the product or service cheaper to buy or use.

What is an example of incremental innovation?

An example of incremental innovation is the succeeding generations of iPhone after its initial introduction. Each version of the iPhone has added new features, such as an improved camera, a larger processor, larger screen with tougher glass.

Why are incremental innovations important?

Incremental changes to a product or service add significantly to the consumer experience, without fundamentally reset the basis of competition in the product category. Each generation of the iPhone has become more and more useful to consumers.

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