What is use case?
A use case is a methodology used in product/service development to identify, clarify, and organize the product/service requirements. The use case is made up of a set of possible sequences of interactions between product/services and users in a particular environment and related to a particular goal. The use case creates a document that describes all the steps taken by a user to complete an activity.
What is a use case in corporate innovation?
A use case in corporate innovation is the process by which you learn the “why” people want (or don’t want) your product/service and how they are going to use it to attain the value proposition. You also learn what the product/service has to do to be worth the value that the customer is going to exchange and how it solved their pains, provided gains, and helped them do the things that they needed to get done. In addition, you learn the minimal amount of functionality or utility that the customer has to receive in order to buy and use your product/service. In other words, a use case helps to build an MVP.
Why are use cases important for corporate innovation?
Use cases are important for corporate innovation in the following ways::
- Retain current customers.
- Expand the use of the product/services to new customers.
- Stay ahead of the competition.
- Increase revenue and market share.