What does Business-to-Business (B2B) mean?

Business-to-Business, or B2B, is used to describe a commercial relationship between two businesses. The parties in a B2B relationship could be buyers/customers, sellers, or partners. The transactions could involve products, services, or information.

What is an example of a B2B relationship?

An example of a B2B relationship is how the Microsoft Corporation sells Office365 to PepsiCo.

What is the advantage of using B2B?

The advantage of using this acronym is to quickly distinguish between different types of business models and go-to-market approaches.

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